Category: What’s Hot

Game On! BONFIRE Teams with INSTIGATOR to Secure Gen Con Brand Sponsorships

Independent experiential marketing firm INSTIGATOR announced that it has been selected as the marketing and sales agent charged with securing non-endemic sponsorships for Gen Con 2018, the largest and longest running tabletop gaming convention in North America. In pursuit of this effort, the Minneapolis based agency will work in tandem with BONFIRE… Read More

DC’s New Logo: Through a Glass Not So Snarkly

After only four years, DC Comics has changed its iconic logo. Or, more accurately, changed it back. Even if you’ve never read a comic book (we’ve been told that a few of you exist, though I’ve never met one myself), chances are you’ve seen the DC logo if you’ve caught… Read More

Geek Culture is a Global Phenomenon

In an interview with the Economic Times of India, Bonfire’s Steve Rotterdam offers insights into the growth of geek culture and its implications for brand marketers. Economic Times: The Rise of Geek Culture  

Marketing Shifts into Hyperdrive for Resurgent Star Wars

The Force is with us. Business News Network chats with Bonfire’s Ed Catto about – what else? – Star Wars. Marketing Forces Awaken for New Star Wars Movie

Fan Conventions on the Rise

Many brands have recognized – and capitalized on – the growing importance of Geek Culture within the broader mainstream. Perhaps nowhere is this more evident than at gatherings that cater to the “superfan.”  Not too long ago, San Diego Comic-Con was the big daddy, far surpassing all other conventions in… Read More

Bonfire Agency to Explore “Brands Gone Geek” at San Diego Comic-Con

(July 17, 2014 – New York, NY) – Pop culture branding and marketing specialists Bonfire Agency announced today that their “Brands Gone Geek” panel will be staged at this year’s annual Comic-Con International: San Diego on Friday, July 25th from 4:00-5:00pm in Room 25ABC. Comprised of accomplished professionals and thought… Read More

Bonfire Agency Spins Off Comic Book Advertising Network

Geek Riot Media Offers Brand Marketers Expanded Range of Opportunities to Engage with Pop Culture Consumers (April 2, 2014 – East Rutherford, NJ)  – In a move designed to deliver more expansive advertising solutions for brand marketers seeking to connect with passionate pop culture superfans, the founders of Bonfire Agency announced today… Read More

Did Comic-Con Culture Save Basic Cable?

Everyone in Geek Culture knows that the “Comic Convention Season” revs into high gear this weekend with the Emerald City Comicon. The annual Seattle show used to be one of the many small conventions, but now we all are reevaluating that notion. Last year 64,000 fans attended, and this year… Read More

Unconventional Branding Opportunities …at Conventions!

Each year, Comic-Con gets bigger and offers brands like yours more opportunities to connect with vocal, passionate consumers. And just like all your other marketing, the better the planning the more effective the execution…and the results. We always suggest that the time is NOW to start planning for July’s San… Read More

Archie Comics – Enduring & Endearing

Often when we think of iconic comic characters, our mind’s eye conjures images of Superman, Batman and Wonder Woman. But just as iconic, and as legitimately Americana, are those teenagers from Riverdale – Betty, Veronica and Archie. I was a young boy who read way too many comics at home…. Read More