Category: Comic Culture

DC’s New Logo: Through a Glass Not So Snarkly

After only four years, DC Comics has changed its iconic logo. Or, more accurately, changed it back. Even if you’ve never read a comic book (we’ve been told that a few of you exist, though I’ve never met one myself), chances are you’ve seen the DC logo if you’ve caught… Read More

Geek Culture is a Global Phenomenon

In an interview with the Economic Times of India, Bonfire’s Steve Rotterdam offers insights into the growth of geek culture and its implications for brand marketers. Economic Times: The Rise of Geek Culture  

Marketing Shifts into Hyperdrive for Resurgent Star Wars

The Force is with us. Business News Network chats with Bonfire’s Ed Catto about – what else? – Star Wars. Marketing Forces Awaken for New Star Wars Movie

Bonfire Agency to Explore “Brands Gone Geek” at San Diego Comic-Con

(July 17, 2014 – New York, NY) – Pop culture branding and marketing specialists Bonfire Agency announced today that their “Brands Gone Geek” panel will be staged at this year’s annual Comic-Con International: San Diego on Friday, July 25th from 4:00-5:00pm in Room 25ABC. Comprised of accomplished professionals and thought… Read More

Bonfire Agency Spins Off Comic Book Advertising Network

Geek Riot Media Offers Brand Marketers Expanded Range of Opportunities to Engage with Pop Culture Consumers (April 2, 2014 – East Rutherford, NJ)  – In a move designed to deliver more expansive advertising solutions for brand marketers seeking to connect with passionate pop culture superfans, the founders of Bonfire Agency announced today… Read More

Did Comic-Con Culture Save Basic Cable?

Everyone in Geek Culture knows that the “Comic Convention Season” revs into high gear this weekend with the Emerald City Comicon. The annual Seattle show used to be one of the many small conventions, but now we all are reevaluating that notion. Last year 64,000 fans attended, and this year… Read More

Archie Comics – Enduring & Endearing

Often when we think of iconic comic characters, our mind’s eye conjures images of Superman, Batman and Wonder Woman. But just as iconic, and as legitimately Americana, are those teenagers from Riverdale – Betty, Veronica and Archie. I was a young boy who read way too many comics at home…. Read More

Triggering a Mob Mentality

What better way to build anticipation for a show about the Mob (capital M) than to harness the power of the mob (small m)? As noted by Andrew Adam Newman in The New York Times, TNT has launched a multifaceted marketing campaign designed to intensify pre-launch support for and ongoing… Read More

What? You Don’t Speak Klingon?

Any brand marketer or student of sociology (and, really, shouldn’t they be one and the same?) still in doubt over the relevance and persuasive power of the “geek factor” within the broader culture need only pay attention the next time “Greetings,” Apple’s new ad promoting the iPhone 5c, breaks up… Read More

Better Latte Than Never

Seemingly lost amid the clamor of Man of Steel marketing tie-ins ranging from a Gillette-propelled debate over how Superman might shave to Sears overtly promoting itself as “starring” in the movie (and, if you’ve seen the film, they do have a point), is a strategic gem of a promotion orchestrated… Read More