Author: Bonfire Agency

Fan Conventions on the Rise

Many brands have recognized – and capitalized on – the growing importance of Geek Culture within the broader mainstream. Perhaps nowhere is this more evident than at gatherings that cater to the “superfan.”  Not too long ago, San Diego Comic-Con was the big daddy, far surpassing all other conventions in… Read More

Bonfire Agency to Explore “Brands Gone Geek” at San Diego Comic-Con

(July 17, 2014 – New York, NY) – Pop culture branding and marketing specialists Bonfire Agency announced today that their “Brands Gone Geek” panel will be staged at this year’s annual Comic-Con International: San Diego on Friday, July 25th from 4:00-5:00pm in Room 25ABC. Comprised of accomplished professionals and thought… Read More

Bonfire Agency Spins Off Comic Book Advertising Network

Geek Riot Media Offers Brand Marketers Expanded Range of Opportunities to Engage with Pop Culture Consumers (April 2, 2014 – East Rutherford, NJ)  – In a move designed to deliver more expansive advertising solutions for brand marketers seeking to connect with passionate pop culture superfans, the founders of Bonfire Agency announced today… Read More

Did Comic-Con Culture Save Basic Cable?

Everyone in Geek Culture knows that the “Comic Convention Season” revs into high gear this weekend with the Emerald City Comicon. The annual Seattle show used to be one of the many small conventions, but now we all are reevaluating that notion. Last year 64,000 fans attended, and this year… Read More

Unconventional Branding Opportunities …at Conventions!

Each year, Comic-Con gets bigger and offers brands like yours more opportunities to connect with vocal, passionate consumers. And just like all your other marketing, the better the planning the more effective the execution…and the results. We always suggest that the time is NOW to start planning for July’s San… Read More

Archie Comics – Enduring & Endearing

Often when we think of iconic comic characters, our mind’s eye conjures images of Superman, Batman and Wonder Woman. But just as iconic, and as legitimately Americana, are those teenagers from Riverdale – Betty, Veronica and Archie. I was a young boy who read way too many comics at home…. Read More

The New York Times Speaks Geek

When the NYTimes Sports Editor, Jason Stallman, needed to report a unique story, he decided to use the language of comics and graphic novels to tell the tale. Reporter Mary Pilon and illustrator Attila Futaki have delivered a gripping story that’s a little different from what you usually find in… Read More

Firestarters working hard for your brand

Wouldn’t it be nice to harness the power and passion of your brand’s users? And to do that in an authentic, positive way? That’s what the “geeks” of the world are all about. Finding what they like and letting the world know about it. Here’s a great example how they… Read More

Bonfire Delivers Big for Minimates

Bonfire Agency is honored to have been selected by Diamond Select Toys for the creation of the 10th Anniversary logo for Minimates – Diamond’s proprietary line of highly detailed, highly collectible figures and accessories.  Unveiled this weekend at the Chicago Comic & Entertainment Expo (C2E2), we think it’s ginormously awesome… Read More

Comics United in the News – Kris Longo Interviewed

Johanna Draper Carlson of Comics Worth Reading has been discussing ads in comics, and interviewed ComicsUnited’s Kris Longo. Check it out here.